NASCAR faced challenges in attracting younger fans, with an average fan age of 55, limiting sponsorship opportunities and marketing reach. To address this, I launched NASCAR Acceleration Nation, a program combining NASCAR's core values with S.T.E.M. education to engage younger audiences and families. I developed branding, curriculum, digital content, and activations, leading to a digital hub for kids to learn about NASCAR.

• Branding

• Website design

• At track events

• In school curriculum

• Broadcast

• Creative development

• Creative direction

• Branding

• Graphic design

• Content creation