Flor de Caña
Product launch with a twist
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Flor de Caña wanted to enter the U.S. market and establish itself as a premium spirit—not just a rum for mixing. I created a launch campaign that highlighted its rich history and craftsmanship, redefining how consumers see and enjoy rum.
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Photo Library
Digital
POS materials
Print
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Creative development
Creative direction
Graphic design
Photo direction
Web design
Hand modeling
My own stunts
A hands-on creative
Quite literally. Whether it's set decoration, holding a light, hand modeling, or even jumping into an open-air helicopter to oversee a volcano shoot for a premium rum—I'll do whatever it takes to get the job done.
