Paramount
Peak project optimization
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To engage consumers across 13 territories, I led a team of writers and designers in creating tiered international toolkits that were both visually compelling and strategically adaptable. Showcasing Paramount's diverse brands, these toolkits provided interactive digital experiences, localized promotional materials, and engaging social content—empowering markets to scale their involvement for maximum impact. Here are a few examples of my favorite toolkits.
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Asset toolkits
Digital banners
Social
Event assets
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Creative development
Creative direction
Graphic design
Star Trek
For Star Trek Day 2023, we created a month-long social campaign celebrating the animated shows, engaging over 1 million consumers on social media to vote and build their dream fantasy cartoon crew.
Paw Patrol
To celebrate the hero inside every kid, we created a program that allows parents to empower their little ones’ abilities. Through social posts, in-store events, and digital activations, we provide families with a checklist of things kids can do to be heroes in their home, all while promoting the amazing Paw Patrol products available.
Patrick Star
To celebrate everyone’s favorite echinoderm bestie, I spearheaded a campaign making Patrick Star the centerpiece of The Year of the Star. From collaborating with designers to create bold, eye-catching designs and memes that showcased his personality, to developing unique fan interaction points, I oversaw every aspect of this campaign.
