OXO
A tasty collaboration
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I collaborated with OXO to develop high-impact campaigns highlighting quality and social responsibility. Leading concept development, video production, and visual design, I ensured cohesive storytelling across the 'Chefs in Residence' series and a partnership with 1% for the Planet.
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Broadcast
Reels
Carousels
Stories
Static posts
Banner ads
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Creative development
Creative direction
Video editing
Video direction
Graphic design
Taste-tested recipes
Chefs in residence
OXO wanted to refresh and revamp its Chefs in Residence program. To start, I looked at the everyday cooking challenges core customers face. From there, I asked our chefs to create simple, delicious solutions using OXO products. The result? Engaging content that not only made cooking easier but also let each chef’s personality shine.
1% for the planet
OXO wanted to shine a light on their participation in the 1% for the Planet program, where they donate 1% of all profits to organizations fighting food insecurity worldwide. To showcase both their impact and their products, I created a campaign that blended heartwarming broadcast spots with soothing ASMR videos—highlighting the good OXO is doing while making consumers feel good, too. Every interaction with this campaign left people feeling great about their OXO purchase.
