OXO POP CONTAINERS
A color-soaked collab
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I worked with OXO to create a stronger, more engaging, brand presence for its line of POP storage containers. Leading concept development, video production, and post production, my efforts helped OXO deliver on their promise of better, guaranteed.
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CTV
DIGITAL ADS
RETAIL IMAGERY
SOCIAL
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Creative development
Creative direction
Graphic design
OXO POP Containers are much-loved but often overlooked. To bring attention to this icon of kitchen organization, I created a own-able brand spot that celebrates all that OXO POP does with a push of a button. Building on the brand foundations, I brought in vibrant touches, uplifting glee, and a modern relatable sensibility to bring life and energy to the OXO brand, and ensure OXO POP always stands out, wherever its placed.
